News

GCL weighs in on new trends in student housing marketing

Student housing companies are continually searching for the best ways to stay competitive in their markets to serve the ever-changing student population and to stay on top on-going leasing cycles. The results include unique combinations of traditional marketing and sales techniques along with sophisticated use of new technology platforms to develop the best formula for a community and its student body.

Catering to the student is an evolving challenge that complicates all aspects of the student-housing marketplace ‐ new technologies, constant turnovers, staying abreast of current trends and the competitive market are all issues that ring true to student housing leasing and marketing teams.

Read the entire article from Student Housing Business

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