GCL weighs in on new trends in student housing marketing

Student housing companies are continually searching for the best ways to stay competitive in their markets to serve the ever-changing student population and to stay on top on-going leasing cycles. The results include unique combinations of traditional marketing and sales techniques along with sophisticated use of new technology platforms to develop the best formula for a community and its student body.

Catering to the student is an evolving challenge that complicates all aspects of the student-housing marketplace ‐ new technologies, constant turnovers, staying abreast of current trends and the competitive market are all issues that ring true to student housing leasing and marketing teams.

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